Deadline for the Applications is 15th April 2013 at Midnight PDT.
There are three paths to choose from to become a vExpert as per John Troyer Blog post on VMTN Blog.
Evangelist Path
The Evangelist Path includes book authors, bloggers, tool builders, public speakers, VMTN contributors, and other IT professionals who share their knowledge and passion with others with the leverage of a personal public platform to reach many people. Employees of VMware can also apply via the Evangelist path. A VMware employee reference is recommended if your activities weren’t all in public or were in a language other than English.
Customer Path
The Customer Path is for leaders from VMware customer organizations. They have been internal champions in their organizations, or worked with VMware to build success stories, act as customer references, given public interviews, spoken at conferences, or were VMUG leaders. A VMware employee reference is recommended if your activities weren’t all in public.
VPN (VMware Partner Network) Path
The VPN Path is for employees of our partner companies who lead with passion and by example, who are committed to continuous learning through accreditations and certifications and to making their technical knowledge and expertise available to many. This can take shape of event participation, video, IP generation, as well as public speaking engagements. A VMware employee reference is required for VPN Path candidates.
All the details about the application and nominations forms are available on Johns article applications for vExpert 2013 are now open. Read the instructions properly and apply for it . I have just applied and waiting with fingers crossed till the results.